→ If there is one project where a client truly made the most of flying objects, it is this one. In just 8 days, we toured Mexico City with two flying Chevrolet Sparks strategically placed in separate locations on a tight schedule.
→ The flying Sparks generated an incredible buzz, attracting multiple TV stations eager to cover the advertising stunt. This coordinated action throughout the city transformed GM’s 75th Anniversary in Mexico into an unforgettable event for millions. The experience of piloting the Sparks in tight TV studios and a theme park left a lasting impression on our team.
→ The resounding success of the project prompted General Motors to expand the flying car concept globally. As a result, GM ordered two different flying car models, the Chevrolet Sonic and the Bumblebee Camaro, to be utilized in various markets worldwide. The flying Sparks project serves as an excellent example of the power of strategic marketing. We created an unparalleled experience that captivated the public and media alike.
