Flying Buick LaCrosse seizes attention in China

Gear Factor built in 2006 a flying object for General Motors Shanghai – the flying Buick LaCrosse. The flying car was the hero of several car shows in China. This was followed up by a promotional tour of seven cities and an MTV concert broadcast live all over Asia. The project was followed by a huge wave of interest in Gear Factor's flying event solutions by event planners around the region.

  • Place: China
  • Client: Shanghai General Motors / Ogilvy Action